SpeakerCraft specialises in the design and manufacture of high-quality audio equipment for residential and commercial applications. Founded in 1976 as a hifi store, in 1994 Ed Haase, Jeff King and Jeremy Burkhardt formed SpeakerCraft as we know it today. Initially focused on building custom speakers for home theatres and listening rooms. Today, SpeakerCraft offers a wide range of audio products, including in-ceiling and in-wall speakers, outdoor speakers, subwoofers, and amplifiers.

One of SpeakerCraft’s notable innovations is their patented AIM (Acoustic Imaging) technology, which allows the speaker’s tweeter to be pivoted toward the listener, providing precise and accurate sound imaging regardless of the speaker’s placement in the room.

Now Nice, a global leader in smart home automation, is taking things to the next level by combining the ground breaking innovation of SpeakerCraft – inventor of the architectural speaker – with advanced power management and high-end control to create a powerful single-solution for integrators.