CUK Group has entered into an agreement to distribute TruAudio’s architectural speakers and amplifiers to both residential and commercial integrators in the United Kingdom and Ireland.
TruAudio, a division of Soundvision Technologies, offers a comprehensive range of CI (Custom Integration) products, encompassing various speaker types such as invisible, home theater, in-ceiling, in-room, in-wall, surround speakers, as well as soundbars, subwoofers, outdoor speakers, and multi-zone amplifiers. TruAudio’s architectural speakers are meticulously crafted using materials like woven carbon fiber, titanium, aluminum, and polypropylene.
Commenting on the move, CUK MD Stuart Thomson said, “The big takeaway from my first meeting with the TruAudio team back in 2002 was TruAudio’s foundation in CI Integration; this truly is a brand ‘for installers, by installers’. TruAudio applies this philosophy across both product range and sales strategies, putting the integrator front and centre. TruAudio gives CUK the opportunity to offer residential integrators CUK-level support for a vast range of robust, high performance CI speaker solutions under one roof. We’re delighted to be expanding our residential lineup with such an accomplished choice, proven in the world’s most demanding market.”
Trevor Woodbury, VP of Sales & Business Development Soundvision Technologies adds “We are very excited to be partnering with CUK as we feel they are a perfect extension of our company. It’s clear that CUK truly values its customers and stands behind that with every service they offer. We look forward to building the brand together in the UK, with our sights set on offering the best speaker solutions available to integrators and A/V experts.”
