6 September 2023

CUK GROUP BRINGS VSSL AND TRUAUDIO TO UK INTEGRATORS

CUK Group has entered into an agreement to distribute TruAudio brand of architectural speakers and amplifiers, along with VSSL streaming amplifiers and wireless speakers, to residential and commercial integrators in the UK and Ireland.

TruAudio, a division of Soundvision Technologies, offers a comprehensive range of CI (Custom Integration) products, encompassing various speaker types such as invisible, home theater, in-ceiling, in-room, in-wall, surround speakers, as well as soundbars, subwoofers, outdoor speakers, and multi-zone amplifiers.

CUK Group has entered into an agreement to distribute TruAudio brand of architectural speakers and amplifiers, along with VSSL streaming amplifiers and wireless speakers, to residential and commercial integrators in the UK and Ireland.

TruAudio, a division of Soundvision Technologies, offers a comprehensive range of CI (Custom Integration) products, encompassing various speaker types such as invisible, home theater, in-ceiling, in-room, in-wall, surround speakers, as well as soundbars, subwoofers, outdoor speakers, and multi-zone amplifiers. TruAudio’s architectural speakers are meticulously crafted using materials like woven carbon fiber, titanium, aluminum, and polypropylene.

Commenting on the move, CUK MD Stuart Thomson said, “The big takeaway from my first meeting with the TruAudio team back in 2002 was TruAudio’s foundation in CI Integration; this truly is a brand ‘for installers, by installers’. TruAudio applies this philosophy across both product range and sales strategies, putting the integrator front and centre. TruAudio gives CUK the opportunity to offer residential integrators CUK-level support for a vast range of robust, high performance CI speaker solutions under one roof. We’re delighted to be expanding our residential lineup with such an accomplished choice, proven in the world’s most demanding market.”

VSSL, a segment of Soundvision Technologies headquartered in Utah, utilizes its cutting-edge Native Streaming technology to provide the most straightforward home audio listening experience. With user-friendly operation, individuals can stream music from any mobile device and various music apps or streaming platforms to adaptable systems consisting of sleek and compact amplifiers and wireless speakers, soundbars, and subwoofers in six, three, and single zone configurations within the ‘X’ range.

Endorsed by Google, Spotify, and Apple, VSSL’s design aims to grant effortless access to playlists for the entire family, including those less experienced, from the apps they use daily, such as Airplay2, Spotify Connect, Chromecast built-in, or Alexa Cast. Voice commands can also be issued through Alexa, Siri, and Google Assistant. Additionally, control over more advanced functions like EQ is accessible through the VSSL app.

CUK MD Stuart Thomson adds, “Given the importance of music streaming to families everywhere we’re delighted to add CUK-level support to a proven, reliable, scalable system that is easy to install and use. It offers your clients young and old the joy of the most intuitive high quality playback experience available.”

Trevor Woodbury, VP of Sales & Business Development Soundvision Technologies adds “We are very excited to be partnering with CUK as we feel they are a perfect extension of our company. It’s clear that CUK truly values its customers and stands behind that with every service they offer. We look forward to building the brand together in the UK, with our sights set on offering the best speaker solutions available to integrators and A/V experts.”